Year
2026
Deliverables
Strategy UX/UI Graphic Design 3D Renders
A digital hub to discover, understand, and choose the perfect Atomic ski boots with confidence.
Year
2026
Deliverables
Strategy UX/UI Graphic Design 3D Renders
A digital hub to discover, understand, and choose the perfect Atomic ski boots with confidence.
Year
2026
Deliverables
Strategy UX/UI Graphic Design 3D Renders
A digital hub to discover, understand, and choose the perfect Atomic ski boots with confidence.
Challenge
Ski boots are widely acknowledged as one of the hardest pieces of gear to choose and fit, leading to hesitation, discomfort and returns for buyers. Atomic saw an opportunity to simplify this critical touchpoint and reduce friction in the purchase journey.
Challenge
Ski boots are widely acknowledged as one of the hardest pieces of gear to choose and fit, leading to hesitation, discomfort and returns for buyers. Atomic saw an opportunity to simplify this critical touchpoint and reduce friction in the purchase journey.
Challenge
Ski boots are widely acknowledged as one of the hardest pieces of gear to choose and fit, leading to hesitation, discomfort and returns for buyers. Atomic saw an opportunity to simplify this critical touchpoint and reduce friction in the purchase journey.
Strategy
The team crafted an intelligent questionnaire that translates user input about foot shape, skiing aggression, body type and tolerance for compression into tailored boot recommendations. This digital first approach democratizes expert knowledge and puts it in the hands of every skier.
Strategy
The team crafted an intelligent questionnaire that translates user input about foot shape, skiing aggression, body type and tolerance for compression into tailored boot recommendations. This digital first approach democratizes expert knowledge and puts it in the hands of every skier.
Strategy
The team crafted an intelligent questionnaire that translates user input about foot shape, skiing aggression, body type and tolerance for compression into tailored boot recommendations. This digital first approach democratizes expert knowledge and puts it in the hands of every skier.
Design & Experience
Clarity and simplicity guided the UI, with each step explained in human-centric language so users understand why each question matters. The experience balances guidance with control, nudging users toward informed decisions without overwhelming them.
Design & Experience
Clarity and simplicity guided the UI, with each step explained in human-centric language so users understand why each question matters. The experience balances guidance with control, nudging users toward informed decisions without overwhelming them.
Design & Experience
Clarity and simplicity guided the UI, with each step explained in human-centric language so users understand why each question matters. The experience balances guidance with control, nudging users toward informed decisions without overwhelming them.
Impact
By transforming guesswork into insight, the tool strengthens Atomic’s role as a trusted partner in the ski purchase journey, not just a product maker. It enhances brand perception and creates a smoother path from inspiration to sale
Impact
By transforming guesswork into insight, the tool strengthens Atomic’s role as a trusted partner in the ski purchase journey, not just a product maker. It enhances brand perception and creates a smoother path from inspiration to sale
Impact
By transforming guesswork into insight, the tool strengthens Atomic’s role as a trusted partner in the ski purchase journey, not just a product maker. It enhances brand perception and creates a smoother path from inspiration to sale
Work with us
We design products and systems built to last.
Contact ralph
Work with us
We design products and systems built to last.
Contact ralph
© Analogue 2025
© Analogue 2025
