Year
2024
Deliverables
Identity UX/UI Built with Framer
Rekorder, A New Brand and Digital Home for an Amsterdam Recording Studio
Identity
Closely working together with Rekorder to create a timeless identity. Applicable across various touchpoints.
The Challenge
A studio that runs on community
Most recording studios sell time. Rekorder sells something harder to package. It rents soundproof rooms, sure, but the real product is the chill out, the lunch table, the chance to meet a producer two doors down who happens to be looking for a topliner. The brand had to make that legible at a glance. It needed to feel professional enough to host major label sessions and warm enough to make a first time podcaster comfortable in the lobby. The previous expression had neither side fully sorted. Rekorder needed an identity that could live on a brass door handle, a name tag, a brand book, and a website without losing the same calm confidence on any of them.
The Solution
One identity, many touchpoints
We worked with Rekorder to build a timeless identity that holds up across every surface the business actually uses. A clear wordmark, GT Alpina Serif as the editorial anchor, a custom room icon set for the studios, and a quiet system for everything else. The website is a single page that walks visitors through the offer, the studios, the community, and the facilities in the same order a first visit unfolds. Built in Framer so the team can update it themselves. The result is a brand that feels considered the moment you walk in and stays consistent the whole way through.
GT Alpina Serif
custom room icon set
Website
Team
Julian Mollema
Ralph Tilon
Project Information
Rekorder is a co-working recording studio based in Amsterdam, built for musicians, songwriters, producers, and podcast creators who want a professional space to work and a community to work alongside. The studios are soundproofed to a high standard, tuned for clean acoustics, and equipped to handle anything from a topline session to a full band tracking day. There is a dedicated podcast room, a video studio for visual content, and a shared chill out space that doubles as a meeting room, lunch spot, and home base for writing camps and release events.
The idea behind Rekorder is simple. A strong community is one of the most reliable drivers of a music career, and most studios do not give that community anywhere to actually exist. Rekorder fixes that. You book a room, you do the work, and on the way out you bump into another producer, another songwriter, another artist who could end up on your next track. The space is built around that overlap.
By 2024, Rekorder had a clear vision and a growing list of regulars but needed a brand that matched the level of the rooms themselves. Analogue, an independent brand and digital design agency based in Amsterdam, was brought in to lead the identity and the launch site.
Our work started by listening to how the team talks about the space. Not "studio rental" but a playground for the creative process. Not "facilities" but rooms tuned for whatever the artist needs that day. Every design decision flowed from that. The wordmark is engineered, calm, and works at the small scale of a name tag as cleanly as it works on the front door. GT Alpina Serif handles the editorial moments and gives the brand the warmth a community space needs. A custom icon set was drawn for the rooms so wayfinding inside the building shares a visual language with the website. Brand book, business cards, name tags, door hardware, and signage were all built off the same system so the experience reads as one thing from the moment you arrive.
The website is a single page built in Framer. About, what we offer, studios, community, and facilities, in that order, mirroring how a first time visitor actually gets to know the place. Motion is used sparingly to add craft, never to distract. The team can edit the site themselves, which matters for a business that hosts events, drops new studio configurations, and runs writing camps on a regular basis.
The result is a brand that does what Rekorder does. It works hard, looks calm, and makes room for the community that runs through it.
Work with us
Prepare yourself for the future of e-commerce
Contact ralph
Work with us
Prepare yourself for the future of e-commerce
Contact ralph
Year
2024
Deliverables
Identity UX/UI Built with Framer
Rekorder, A New Brand and Digital Home for an Amsterdam Recording Studio
Identity
Closely working together with Rekorder to create a timeless identity. Applicable across various touchpoints.
The Challenge
A studio that runs on community
Most recording studios sell time. Rekorder sells something harder to package. It rents soundproof rooms, sure, but the real product is the chill out, the lunch table, the chance to meet a producer two doors down who happens to be looking for a topliner. The brand had to make that legible at a glance. It needed to feel professional enough to host major label sessions and warm enough to make a first time podcaster comfortable in the lobby. The previous expression had neither side fully sorted. Rekorder needed an identity that could live on a brass door handle, a name tag, a brand book, and a website without losing the same calm confidence on any of them.
The Solution
One identity, many touchpoints
We worked with Rekorder to build a timeless identity that holds up across every surface the business actually uses. A clear wordmark, GT Alpina Serif as the editorial anchor, a custom room icon set for the studios, and a quiet system for everything else. The website is a single page that walks visitors through the offer, the studios, the community, and the facilities in the same order a first visit unfolds. Built in Framer so the team can update it themselves. The result is a brand that feels considered the moment you walk in and stays consistent the whole way through.
GT Alpina Serif
custom room icon set
Website
The one-pager of Rekorder explains their naritive in a clear way. Built in Framer.
Team
Julian Mollema
Ralph Tilon
Project Information
Rekorder is a co-working recording studio based in Amsterdam, built for musicians, songwriters, producers, and podcast creators who want a professional space to work and a community to work alongside. The studios are soundproofed to a high standard, tuned for clean acoustics, and equipped to handle anything from a topline session to a full band tracking day. There is a dedicated podcast room, a video studio for visual content, and a shared chill out space that doubles as a meeting room, lunch spot, and home base for writing camps and release events.
The idea behind Rekorder is simple. A strong community is one of the most reliable drivers of a music career, and most studios do not give that community anywhere to actually exist. Rekorder fixes that. You book a room, you do the work, and on the way out you bump into another producer, another songwriter, another artist who could end up on your next track. The space is built around that overlap.
By 2024, Rekorder had a clear vision and a growing list of regulars but needed a brand that matched the level of the rooms themselves. Analogue, an independent brand and digital design agency based in Amsterdam, was brought in to lead the identity and the launch site.
Our work started by listening to how the team talks about the space. Not "studio rental" but a playground for the creative process. Not "facilities" but rooms tuned for whatever the artist needs that day. Every design decision flowed from that. The wordmark is engineered, calm, and works at the small scale of a name tag as cleanly as it works on the front door. GT Alpina Serif handles the editorial moments and gives the brand the warmth a community space needs. A custom icon set was drawn for the rooms so wayfinding inside the building shares a visual language with the website. Brand book, business cards, name tags, door hardware, and signage were all built off the same system so the experience reads as one thing from the moment you arrive.
The website is a single page built in Framer. About, what we offer, studios, community, and facilities, in that order, mirroring how a first time visitor actually gets to know the place. Motion is used sparingly to add craft, never to distract. The team can edit the site themselves, which matters for a business that hosts events, drops new studio configurations, and runs writing camps on a regular basis.
The result is a brand that does what Rekorder does. It works hard, looks calm, and makes room for the community that runs through it.
Work with us
Expand your co-working space concept with us.
Contact ralph
Year
2024
Deliverables
Identity UX/UI Built with Framer
Rekorder, A New Brand and Digital Home for an Amsterdam Recording Studio
Identity
Closely working together with Rekorder to create a timeless identity. Applicable across various touchpoints.
The Challenge
A studio that runs on community
Most recording studios sell time. Rekorder sells something harder to package. It rents soundproof rooms, sure, but the real product is the chill out, the lunch table, the chance to meet a producer two doors down who happens to be looking for a topliner. The brand had to make that legible at a glance. It needed to feel professional enough to host major label sessions and warm enough to make a first time podcaster comfortable in the lobby. The previous expression had neither side fully sorted. Rekorder needed an identity that could live on a brass door handle, a name tag, a brand book, and a website without losing the same calm confidence on any of them.
The Solution
One identity, many touchpoints
We worked with Rekorder to build a timeless identity that holds up across every surface the business actually uses. A clear wordmark, GT Alpina Serif as the editorial anchor, a custom room icon set for the studios, and a quiet system for everything else. The website is a single page that walks visitors through the offer, the studios, the community, and the facilities in the same order a first visit unfolds. Built in Framer so the team can update it themselves. The result is a brand that feels considered the moment you walk in and stays consistent the whole way through.
GT Alpina Serif
custom room icon set
Website
The one-pager of Rekorder explains their naritive in a clear way. Built in Framer.
Team
Julian Mollema
Ralph Tilon
Project Information
Rekorder is a co-working recording studio based in Amsterdam, built for musicians, songwriters, producers, and podcast creators who want a professional space to work and a community to work alongside. The studios are soundproofed to a high standard, tuned for clean acoustics, and equipped to handle anything from a topline session to a full band tracking day. There is a dedicated podcast room, a video studio for visual content, and a shared chill out space that doubles as a meeting room, lunch spot, and home base for writing camps and release events.
The idea behind Rekorder is simple. A strong community is one of the most reliable drivers of a music career, and most studios do not give that community anywhere to actually exist. Rekorder fixes that. You book a room, you do the work, and on the way out you bump into another producer, another songwriter, another artist who could end up on your next track. The space is built around that overlap.
By 2024, Rekorder had a clear vision and a growing list of regulars but needed a brand that matched the level of the rooms themselves. Analogue, an independent brand and digital design agency based in Amsterdam, was brought in to lead the identity and the launch site.
Our work started by listening to how the team talks about the space. Not "studio rental" but a playground for the creative process. Not "facilities" but rooms tuned for whatever the artist needs that day. Every design decision flowed from that. The wordmark is engineered, calm, and works at the small scale of a name tag as cleanly as it works on the front door. GT Alpina Serif handles the editorial moments and gives the brand the warmth a community space needs. A custom icon set was drawn for the rooms so wayfinding inside the building shares a visual language with the website. Brand book, business cards, name tags, door hardware, and signage were all built off the same system so the experience reads as one thing from the moment you arrive.
The website is a single page built in Framer. About, what we offer, studios, community, and facilities, in that order, mirroring how a first time visitor actually gets to know the place. Motion is used sparingly to add craft, never to distract. The team can edit the site themselves, which matters for a business that hosts events, drops new studio configurations, and runs writing camps on a regular basis.
The result is a brand that does what Rekorder does. It works hard, looks calm, and makes room for the community that runs through it.
Work with us
Prepare yourself for the future of e-commerce
Contact ralph