Year
2026
Deliverables
UI/UX design Branding Motion Design Packaging Strategy Social media
Strategy, brand and platform for Menkind. Men's health, done right.
The Challenge
Make the unspoken approachable
Men are good at plenty of things. Asking for help with their health is not one of them. Hair loss, weight, erections, performance. The subjects that matter most are the ones men talk about least. Menkind set out to change that with honest, doctor-led care delivered entirely online. The problem was the category around it. Men's health tends to split into two stereotypes. The clinical platform that feels like a waiting room, and the meme brand that turns real problems into a punchline. Menkind had to be neither. It needed the authority of a doctor and the ease of a conversation with someone who actually gets it.
The Solution
Expert when it matters, personal when it counts
We built Menkind from the strategy up. A positioning that claims the space no one else holds, premium and progressive, medical but never cold. A name and identity that speak to every kind of man without singling anyone out. The tone of voice carries the weight. Clear enough to trust, warm enough to open up to, direct enough to act on. The platform turns a sensitive first step into the easiest part of someone's day. A few honest questions, a Dutch licensed doctor, a personal plan, delivered discreetly to the door. Motion keeps the experience human. Considered where it counts, and never in the way.
Refining every aspect of the brand experience, from socials to packaging.
A custom platform for doctors that feels personal.
Team
Julian Mollema
Flora Lamy
Daria Lareshko
Ralph Tilon
Project Information
enkind is an online men's health platform based in the Netherlands. It gives men a private, judgment-free route to treatment for the issues traditional healthcare too often overlooks. Hair loss, weight management, erectile dysfunction, premature ejaculation. Care is led by BIG-registered Dutch doctors, prescriptions are real and evidence-based, and everything arrives discreetly at home. The promise is simple. Men's health, done right. The hard part is getting men through the door, because the things that need attention are the things men are least likely to say out loud.
Analogue led the full build, from strategy and brand through to the digital platform and its motion. We started with positioning, mapping a category caught between clinical coldness and lifestyle noise, and claimed the ground in between. A high quality men's health brand for men who invest in themselves, without ever talking down to them. From there we shaped a set of core values, a confident and grounded tone of voice, and a visual identity that reads modern and masculine without reaching for cliché. The platform was designed around real behaviour. Choose a concern, answer a short medical questionnaire, receive a personal treatment plan from a doctor, and have it delivered. Every step is built to lower the barrier, take out the shame, and make looking after yourself feel like the obvious move. Animation brings warmth and rhythm to a subject the rest of the market still handles in corporate grey.
The result is a men's health brand that earns trust on the first scroll. Expert when it matters, personal when it counts, and progressive enough to make the rest of the category feel dated. Menkind gives modern men a place to deal with their health honestly, privately, and without judgment. The kind of place they come back to, and tell no one about. Exactly as intende
Work with us
Elevate your product experience
Contact ralph
Year
2026
Deliverables
UI/UX design Branding Motion Design Packaging Strategy Social media
Strategy, brand and platform for Menkind. Men's health, done right.
The Challenge
Make the unspoken approachable
Men are good at plenty of things. Asking for help with their health is not one of them. Hair loss, weight, erections, performance. The subjects that matter most are the ones men talk about least. Menkind set out to change that with honest, doctor-led care delivered entirely online. The problem was the category around it. Men's health tends to split into two stereotypes. The clinical platform that feels like a waiting room, and the meme brand that turns real problems into a punchline. Menkind had to be neither. It needed the authority of a doctor and the ease of a conversation with someone who actually gets it.
The Solution
Expert when it matters, personal when it counts
We built Menkind from the strategy up. A positioning that claims the space no one else holds, premium and progressive, medical but never cold. A name and identity that speak to every kind of man without singling anyone out. The tone of voice carries the weight. Clear enough to trust, warm enough to open up to, direct enough to act on. The platform turns a sensitive first step into the easiest part of someone's day. A few honest questions, a Dutch licensed doctor, a personal plan, delivered discreetly to the door. Motion keeps the experience human. Considered where it counts, and never in the way.
Refining every aspect of the brand experience, from socials to packaging.
A custom platform for doctors that feels personal.
Team
Julian Mollema
Flora Lamy
Daria Lareshko
Ralph Tilon
Project Information
enkind is an online men's health platform based in the Netherlands. It gives men a private, judgment-free route to treatment for the issues traditional healthcare too often overlooks. Hair loss, weight management, erectile dysfunction, premature ejaculation. Care is led by BIG-registered Dutch doctors, prescriptions are real and evidence-based, and everything arrives discreetly at home. The promise is simple. Men's health, done right. The hard part is getting men through the door, because the things that need attention are the things men are least likely to say out loud.
Analogue led the full build, from strategy and brand through to the digital platform and its motion. We started with positioning, mapping a category caught between clinical coldness and lifestyle noise, and claimed the ground in between. A high quality men's health brand for men who invest in themselves, without ever talking down to them. From there we shaped a set of core values, a confident and grounded tone of voice, and a visual identity that reads modern and masculine without reaching for cliché. The platform was designed around real behaviour. Choose a concern, answer a short medical questionnaire, receive a personal treatment plan from a doctor, and have it delivered. Every step is built to lower the barrier, take out the shame, and make looking after yourself feel like the obvious move. Animation brings warmth and rhythm to a subject the rest of the market still handles in corporate grey.
The result is a men's health brand that earns trust on the first scroll. Expert when it matters, personal when it counts, and progressive enough to make the rest of the category feel dated. Menkind gives modern men a place to deal with their health honestly, privately, and without judgment. The kind of place they come back to, and tell no one about. Exactly as intende
Work with us
Elevate your product experience
Contact ralph
Year
2026
Deliverables
UI/UX design Branding Motion Design Packaging Strategy Social media
Strategy, brand and platform for Menkind. Men's health, done right.
The Challenge
Make the unspoken approachable
Men are good at plenty of things. Asking for help with their health is not one of them. Hair loss, weight, erections, performance. The subjects that matter most are the ones men talk about least. Menkind set out to change that with honest, doctor-led care delivered entirely online. The problem was the category around it. Men's health tends to split into two stereotypes. The clinical platform that feels like a waiting room, and the meme brand that turns real problems into a punchline. Menkind had to be neither. It needed the authority of a doctor and the ease of a conversation with someone who actually gets it.
The Solution
Expert when it matters, personal when it counts
We built Menkind from the strategy up. A positioning that claims the space no one else holds, premium and progressive, medical but never cold. A name and identity that speak to every kind of man without singling anyone out. The tone of voice carries the weight. Clear enough to trust, warm enough to open up to, direct enough to act on. The platform turns a sensitive first step into the easiest part of someone's day. A few honest questions, a Dutch licensed doctor, a personal plan, delivered discreetly to the door. Motion keeps the experience human. Considered where it counts, and never in the way.
Refining every aspect of the brand experience, from socials to packaging.
A custom platform for doctors that feels personal.
Team
Julian Mollema
Flora Lamy
Daria Lareshko
Ralph Tilon
Project Information
enkind is an online men's health platform based in the Netherlands. It gives men a private, judgment-free route to treatment for the issues traditional healthcare too often overlooks. Hair loss, weight management, erectile dysfunction, premature ejaculation. Care is led by BIG-registered Dutch doctors, prescriptions are real and evidence-based, and everything arrives discreetly at home. The promise is simple. Men's health, done right. The hard part is getting men through the door, because the things that need attention are the things men are least likely to say out loud.
Analogue led the full build, from strategy and brand through to the digital platform and its motion. We started with positioning, mapping a category caught between clinical coldness and lifestyle noise, and claimed the ground in between. A high quality men's health brand for men who invest in themselves, without ever talking down to them. From there we shaped a set of core values, a confident and grounded tone of voice, and a visual identity that reads modern and masculine without reaching for cliché. The platform was designed around real behaviour. Choose a concern, answer a short medical questionnaire, receive a personal treatment plan from a doctor, and have it delivered. Every step is built to lower the barrier, take out the shame, and make looking after yourself feel like the obvious move. Animation brings warmth and rhythm to a subject the rest of the market still handles in corporate grey.
The result is a men's health brand that earns trust on the first scroll. Expert when it matters, personal when it counts, and progressive enough to make the rest of the category feel dated. Menkind gives modern men a place to deal with their health honestly, privately, and without judgment. The kind of place they come back to, and tell no one about. Exactly as intende
Work with us
Elevate your product experience
Contact ralph